Mavin Records is one of the most outstanding record labels in Nigeria that has produced lots of superstars like Tiwa Savage, Rema, Ayraa Starr etc who are all still relevant in the Nigerian music industry.
Because of the success garnered by Mavin Records, lots of upcoming artists in Nigeria are seeking to know how they can enter Mavin Records and become their superstars.
That is why I took the time to write this article which will equip you on the path to becoming a new signee in the Mavin Records label.
So without much ado, let us see how to enter Mavin Records.
How to enter Mavin Records.
To enter Mavin Records, you must make good music and promote it well enough to attract Don Jazzy, who is the CEO of Mavin Records. You also need to have a stroke of luck and be connected enough to find your way into the Mavin Record label.
As a matter of fact, you don’t need to have a hundred tracks banging everywhere for Don Jazzy to notice you as a good musician, just one good song is enough to give you the needed attention that will help you to enter Mavin Records.
Anyways, before we dive more into those things you need to do in order to enter Mavin Record, let us take a brief look at Mavin Record’s history.
A brief history of Mavin Records.
Mavin Records was founded on May 8 2012 by a Nigerian record producer and singer, Don Jazzy after he broke away from Mo Hits Records which he co-founded by a long-time friend and business associate D’Banj.
Ever since Mavin Records has been home to lots of superstars in Nigeria Wande Coal, D’Prince, Tiwa Savage, Rema, Boy Spyce, and Ayraa Starr to mention but a few.
Things you must do to enter Mavin Records.
If you really want to enter Mavin Records and become a superstar, below are the things you need to do:
- Make sure you have the talent.
- Develop your music skills.
- Make good music
- Promote your music.
- Send your song to Mavin Records.
- Network with those who are close to the Record Label Executive.
- Contact Don Jazzy.
1. Make sure you have the talent.
When you listen to all the artists who have been signed to Mavin Records right from their inception, you will realize that all of them are very talented.
Therefore, becoming a Mavin Records artist begins if you are a very talented musician who can not only compose but sing very exceptionally.
2. Develop your music skills.
In my years of experience in the music business, I have come to realize that lots of upcoming artists in Nigeria are very talented but they lack the skills that can help them put their talents to work in such a way that will fascinate the music audience.
Some of the skills that upcoming musicians in Nigeria lack are:
- Voice control.
- Understanding musical notes.
- Music composition and formatting etc.
- Stage management and control etc.
So while discovering how talented you are make sure you also develop the skills that will help you to become a better musician.
3. Make good music.
Even if it’s a demo or a freestyle you voice over a beat, you must ensure you make music that will be good enough to make Don Jazzy want to listen a second time.
Legend has it that Don Jazzy is fond of putting Mavin Records artists into years of training before he brings them out to the forefront.
But then, this doesn’t mean that those artists did not know anything about music and Don Jazzy forced them into becoming better musicians. Rather the point is that even if someone is as talented as can be, there are skills they need to develop in order to make their talents stand out.
And for that reason, Don Jazzy must, first of all, discover how talented you are before he picks and brush you up, and the only way you can get to convince him is through the music you have made.
So even if you don’t have the money to pay for a recording session and make a track of your own, you can download a free beat online and voice over it, but ensure your ability to sing stands out very well in that music.
But if you are financially stable or have a sponsor for your music career, you can find a good studio and make your musical recording.
Lest I forget, legend also has it that most of the Mavin Record artists were discovered by Don Jazzy through freestyle videos, and for that reason, you can also use such content to try and attract Don Jazzy.
4. Promote your music.
After making your good music which could be a demo or freestyle video, you don’t have to put it on your phone or share it among your family and friends to be able to enter Main Records.
Instead, you have to find a way of getting the music out there in a process we call music promotion.
Music promotion is simply the art of making your music available in public places, whether online or offline; where people can get to listen to it.
Promoting your music is one of the ways that will increase your chances of attracting Don Jazzy who can sign you to Mavin Records.
5. Send your song to Mavin Records.
While promoting your music, you must also find a means of sending it to Don Jazzy.
There are so many ways of doing so and some include:
- Upload your freestyle or music video on Instagram, Twitter, Facebook, and TikTok, and tag Don Jazzy on them.
- Visit the Mavin Records official website where you can use their contact form and notify Don Jazzy about your music via a link to where you uploaded it online.
- Look for Mavin Records WhatsApp number and send your song directly to Don Jazzy.
You can also read this article: How To Send Your Song To A Record Label In Nigeria to have more ideas on this point.
6. Network with those who are close to the Record Label Executive.
Networking with those who are close to Mavin Records label executive simply means trying to connect yourself with those working in Mavin Records.
As a matter of fact, there are so many people working in Mavin Records: (cleaners, security guards, errand boys, etc). Being connected to this kind of person can increase your chances of being signed to Mavin Records.
You can also go to shows where Mavin Records artists are performing and try to do one thing or the other that will make them notice you, afterward try and have their contact details, and from there build the connections that can take you closer to Don Jazzy.
Another means of networking with people who are close to Mavin Records is by following them on their social media platforms and doing the things that will make them notice you like liking, commenting, and sharing their posts.
7. Contact Don Jazzy.
If you want to enter Mavin Records, you can also contact the boss himself in the person of Don Jazzy.
The article below will help you to learn more on this point.