
How to start content creation.
Starting content creation begins with the ability to identify your niche, develop a brand, create content and promote them to make yourself stand out.
Below is a step-by-step guide to get you started in the art of content creation.
- Identify your niche.
- Choose your content format and platforms
- Develop your brand.
- Purchase the necessary equipment.
- Create your content.
- Promote your content.
- Be consistent.
- Exercise patience.
1. Identify your niche.
The first step to start content creation is to identify your niche and my advice on this regard is to always go with a topic you are passionate about and also have a little knowledge or expertise in it.
After doing this, you can go on to look up trending topics and popular content in that niche, and the best way to do this do a keyword research and come up with at least 5 topics.
Now use Google Trends to compare these 5 topics to discover their search rankings and use the ones on top to start your content creation.
Rules of thumps here is to always narrow down your topics to a specific area of interest. For example, if you are choosing filmmaking as a topic, make sure you narrow down to a specific area of filmmaking like screenwriting.
2. Choose your platforms.
Once you’ve been able to identify your niche, the next step is to choose your content format as well as the platforms you are going to showcase your content.
Your content format are usually going to be but not limited to:
- Blog posts which usually comes in the forms of articles.
- Videos which are usually made in the forms of tutorials, films or movies, documentaries etc.
- Podcasts which are audio recordings that are uploaded to the platforms that offers such services.
- Social media posts also comes in the form of articles, videos, podcasts etc.
After deciding on the content format you are going to use, the next step is to sign up to the platforms that will give you the opportunity to showcase your content.
The most popular platforms are YouTube, Facebook, Instagram, X formerly Twitter, TikTok, Snapchat and even an official website.
For example, if you have chosen to make video content, YouTube is the social platform I would advice you to settle for, and if writing articles is the format you have chosen, the best platform is to build your own official website.
3. Develop your brand.
After choosing your content format and the platforms you will use for your content creation, branding is the next step to consider when you are starting out as a content creator, and below are the best way to brand yourself :
- Choose a unique name
- Design a logo and posters.
- Upload high quality photos of yourself or your brand samples.
- Establish a unique tone or language.
4. Purchase the necessary equipment.
Depending on your content format, the next step you should take to start content creation is to invest in quality equipment that will help you to create your content.
For instance if you are going to be creating video content you must purchase the following equipment.
- Camera or a good iPhone.
- Microphone for audio clarity.
- Lighting.
- Computer and the necessary software for editing etc.
5. Create your content.
Once your equipment are in place, the next step to start content creation is to start creating your content and to succeed in doing is you must first and foremost create a content calendar that will allow you schedule when you will create the content.
You also need to plan the structure and key points of your content and well as do research to gather all the necessary information that is vital for your content creation.
6. Promote your content.
After creating your content the next step is to figure out how you are going to distribute or rather promote your content.
7. Be consistent.
You will not be able to succeed in content creation if you are an off and on content creator. In fact I always recommend a minimum of four and maximum of five content every other week because it will create your chances of becoming successful in the content creation sphere.
Most especially, you will never be able to figure out what content will interest your audience more to the point they will start sharing it and make it go viral.
8. Exercise patience.
Never let anyone deceive you that becoming successful as a content creator will come over night because after putting in all the strategy and work, the online system has been designed to be a gradual process to success.
For this reason, you must be able to exercise all amount of patience while still working hard on your content creation process and allow time establish the needed success.