Suppose you look at the evolution of digital media. In that case, you will agree with me that the art of filmmaking has changed drastically and for this reason, filmmakers need to stay up-to-date to adapt themselves to the changes.
The success of a film does not end when you are able to finish shooting and editing it, as a matter of fact, achieving success in filmmaking starts when you are able to make it reach the viewers who are going to watch and like it.
Oftentimes, you will find people gathering on street corners and discussing a film they recently watched and liked. I remember back in my secondary school days when I used to see students gathering here and there during recreation discussing a movie they watched during the holidays at home.
And for that reason, I would ensure I stay up late at night to watch movies on our black-and-white television so I would be able to contribute during such discussions. Film discussions usually center on the most interesting aspects of the film.
Now, to get your film out there to the right audience, you must be able to promote it effectively, that is why I am writing this article to show you how to promote your film effectively in 2024 and beyond.
So without any further ado, let us get started with this article.
How To Promote Your Film Effectively In 2024 And Beyond.
To promote your film effectively in 2024 and beyond, you need to study and adopt the steps I am going to list and explain below:
- Study and understand where your target audience are.
- Make a movie trailer.
- Create a press release.
- Premiere your film.
- Use the cinema.
- Leverage the power of social media promotion.
- Join online film forums.
- Create a blog or website.
- 9. Send your movies to video on demand (VOD) movie apps or sites.
- Join or attend film festivals.
1. Study and understand where your target audience are.
If you want to promote your film effectively in 2024 and beyond, you must study and understand where your target audience is.
As a matter of fact, your target audience is going to depend on the theme or genre of your film.
For example, if you are making a Christian film, the church is the perfect place to promote your film because the storyline is going to captivate the churchgoers. Besides, there are lots of Christians who do not watch non-Christian films because of the explicit content they carry.
Once you are able to understand where your target audiences are, it will be very easy to send out your film’s promotional content to the right people who are going to engage with them.
2. Make a movie trailer.
Making a movie trailer is another great way to promote your film effectively in 2024 and beyond. Now what is a movie trailer?
Basically, a movie trailer is a 2 to 5 minutes highlights of the scenes that will help viewers to understand what your film is all about.
But while cutting a movie trailer, you must ensure that you leave out the most important aspect of the film which will compel the viewers to go and watch the whole movie to discover what happened.
The most important aspect of a movie trailer is that it will give the viewers time to review the movie and decide whether it is the kind of story they would like to watch.
3. Create a press release.
You can also use a press release in 2024 and beyond to promote your film effectively.
To create a press release, you have to reach out to media outlets, both online and offline, and get them to write and publish news about your film.
If it is an online media house, your press release will carry your film trailer which will allow the viewers to review the movie to see if they will like to watch it.
4. Premiere your film.
Premiering your film is another great way to promote your film effectively in 2024 and one thing I like about film premiering is that it will help you to start making back the money you spent to produce your film.
I always like to premiere any new movie I am set to take to the movie marketplace because it allows me to invite personalities who will buy my movie at a price higher than the one in the marketplace.
To premiere your film, you need to secure a venue, and print posters, flyers, and envelopes that will help you to invite people to the event.
5. Use the cinema.
You can also use the cinema to promote your film effectively in 2024 and beyond, but before you reach out to the cinema owners you need to ensure your film meets their requirements.
So many cinemas will never showcase your film if you do not feature popular actors and actresses, and this is because viewers will desist from buying the tickets if they do not see one or more of their favorite casts on your posters and flyers, etc.
6. Leverage the power of social media promotion.
In this digital age, social media platforms are one great place you can use to promote your film effectively.
You can promote your film on social media by joining movie groups where you can upload and share your trailer with movie lovers who might care to check out the film if they like it.
Social media platforms like Facebook and Instagram will allow you to boost your trailer for as low as $1 a day and reach your target audience in your preferred locations.
7. Join online film forums.
There are several online film forums where you can join and upload your trailer to film lovers who might decide to check the whole film out if they like it.
But when you join this kind of forum, don’t be too selfish to promote your film alone but rather, try as much as possible to help others promote their films also and you will discover why they say “kindness begets kindness”.
8. Create a blog or website.
You can also create an entire blog or website and use content marketing to promote your film.
But before you can succeed in this aspect, you must ensure you do keyword research to find popular or trending queries that will suit the title of your film.
Now you can start writing content around those queries before you even start shooting your film so that before your film is ready those content have began to appear for the search terms.
And there is no way those who find your film organically will not watch it because they will think the are going to find a solution to their problems after watching it.
9. Send your movies to video on demand (VOD) movie apps or sites.
Video on demand sites and apps like Netflix, Amazon, Google Play etc. are great platforms that will allow you to promote as well as make money from your movie at the same time.
All you have to do is use the contact page of these platforms to reach out to their owners to see what requirements they need for a film to be uploaded on their apps or sites.
10. Join or attend film festivals.
The reason I like film festivals is that it gives one the opportunity to meet and interact with movie professionals.
At film festivals, you can show the potential of your film by getting industry professionals to review it and see if they can invest or find someone who will invest and take your movie to a big marketplace.
While trying to utilize the above ways and strategies to promote your film effectively in 2024 and beyond, you also need to understand that the only thing perfect in life is change, and for that reason, you must also look out for great new opportunities that will enable you to promote your film effectively.